Everyday Choices: Protecting the Environment with Sustainable Cruelty-Free Products like WILDE by Oscar

In a world where conscious consumerism is gaining momentum, making sustainable and cruelty-free choices is becoming increasingly important. Wilde by Oscar, an exquisite range of high-quality, sustainable Australian native hair care products, embodies this ethos and provides an opportunity to protect the environment while indulging in self-care.

WILDE by Oscar sets itself apart by utilizing high-quality, sustainable Australian native ingredients, with a particular emphasis on the potent reparative properties of hemp seed oils grown on Oscar's farm in the lush foothills of Byron Bay. Each product in the WILDE range tells its own unique story, showcasing a commitment to openness, organic practices, and a deep connection with nature.

One of the core missions of WILDE was to create a custom sustainable packaging design experience that resonates with today's women in Australia. Inspired by the intentions behind each product line and the key Australian botanicals used in WILDE's formulas, the brand aimed for an overall minimalist design that exudes an upscale, high-end look while reflecting the high-quality goodness contained within.

In keeping with Oscar's dedication to leading and surpassing industry benchmarks, the brand ensured that its product line would leave no environmental footprint. Through continuous evolution and collaboration with new formulators, WILDE's packaging has reduced its carbon footprint by an impressive 24%. In 2022 alone, the brand successfully diverted over one tonne of plastic from ending up in landfills.

Oscar's vision extends beyond his salons; he aspires to provide every Australian with the opportunity to experience WILDE hair. With a perfect blend of nature and science, WILDE offers a luxurious haircare range designed to revitalize, transform, and protect hair from the harsh Australian environment. Oscar's farm-to-bottle approach incorporates natural native ingredients such as Hemp Seed Oil, Kakadu Plum, Wattle Seed, and Lemon Myrtle, harnessing their restoring and rejuvenating properties to deliver exceptional results.

What sets WILDE apart is its commitment to sustainability and ethical practices. The brand proudly claims the Australian-made, 100% vegan, cruelty-free, and sustainably sourced labels. By using native botanical ingredients and avoiding harmful substances, WILDE ensures that its products are free from any "ugly stuff" that could harm both hair and the environment.

WILDE by Oscar is an unstoppable force, driven by a visionary with a mission to make sustainable luxury accessible to all Australians. By choosing WILDE, you not only take care of your hair but also contribute to the preservation of our planet. Embrace the power of everyday choices and join the movement to protect the environment—one bottle of WILDE at a time.

WILDE by Oscar available exclusively at Oscar Oscar Salons and online at wilde.hair.

The perfect blend of nature and science. A luxurious line of haircare innovatively designed to revitalize, transform, and protect your hair from the harsh environment.