About

ROOTED IN NATURE, INSPIRED BY BYRON BAY

WILDE by Oscar is more than just a haircare brand it was born from Oscars love for hair and the nature around him. Embracing Australia’s untamed beauty, where the restorative power of nature meets innovative science to nurture your hair back to its wildest, healthiest self. Born from a vision while relaxing in the lush landscapes of Byron Bay, our luxurious, vegan, and cruelty-free products harness the essence of this iconic coastal paradise, infusing every formula with sustainably sourced ingredients that protect, revitalise, and shine in the face of harsh environmental elements like sun, sea, and salt.

At the heart of WILDE is founder Oscar Cullinan, a visionary hairdresser with over 30 years of experience. As the creator of the renowned Oscar Oscar Salons since 1989 and a two-time Australian Hairdresser of the Year, Oscar has styled countless heads and sought the ultimate solution for vibrant, resilient hair. His journey took a transformative turn when he acquired a sprawling farm in the rolling hills near Byron Bay, northern New South Wales.

Says Oscar, “The regenerative effects WILDE has on hair is nothing short of incredible. For years I have been working on developing the line, but it wasn’t until experimenting with hemp seed oil in hair, that it all came together. It was the silver bullet ingredient I had been looking for. We wanted to ensure that WILDE combined Nature and Science at its core and we blended both worlds”

WILD SPIRIT OF BYRON BAY

Australian Farmers supported and this is the soul of WILDE. The vibrant corners of Australia, with ancient volcanic soils, biodiverse ecosystems, and healing ocean breezes, provides the perfect backdrop for our farm-to-bottle philosophy. The region's unique climate, warm, humid summers and mild winters, nurtures a trove of native botanicals that thrive in harmony with the environment. We draw deeply from this natural abundance, ensuring every WILDE product has sustainability and purity.

Our ingredients are hand-selected from Local Farms, where regenerative farming practices allow plants to flourish without compromise. Hemp seed oil, harvested directly on Australian farms, forms the cornerstone of our range. This powerhouse ingredient is renowned for its omega-rich profile, deeply moisturising dry strands, repairing damage from UV exposure and heat, and boosting overall hair strength and shine. It's the "silver bullet" that ties our formulas together, blending seamlessly with other local wonders to create immediate, transformative results.

Says Oscar “We lean into Australian indigenous plants to craft products free from harsh chemicals, focusing instead on clean, effective botanicals that honour the land. WILDE truly is Nature's Finest"

Hemp Seed Oil: Sourced from local Australian farms, this nutrient-dense oil penetrates the hair shaft to hydrate and fortify, combating the drying effects of Australia's intense sun and salty air. Packed with essential fatty acids, vitamins, and antioxidants, it promotes elasticity, reduces breakage, and leaves hair silky smooth.

Kakadu Plum: This super fruit boasts the world's highest concentration of vitamin C. It acts as a natural shield against environmental stressors, brightening hair while protecting against free radical damage for lasting vibrancy.

Wattle Seed: Derived from the resilient acacia trees dotting Byron Bay's hinterland, wattle seed extract is a protein-rich marvel that strengthens hair follicles, enhances texture, and adds a natural gloss. Its amino acids mimic keratin, repairing split ends and improving manageability in humid conditions.

Lemon Myrtle: Grown in the subtropical groves around Australia, this aromatic leaf provides antibacterial and anti-inflammatory benefits, soothing the scalp and imparting a fresh, invigorating scent. Rich in citral, it balances oil production and revives dull hair, evoking the crisp, citrus breezes of the bay.

Jajoba Seed Oil: A shrub in Australia, with a drought tolerable nature. Jajoba deeply moisturises and nourishes hair and scalp, mimicking natural sebum for a non-greasy finish. Its antimicrobial and anti-inflammatory properties kill bacteria and soothe scalp conditions, while vitamins B, C, and E strengthen hair, reduce frizz, and enhance shine. This lightweight oil protects against heat and environmental damage, promoting healthier, more resilient hair.

Mountain Pepper Berry: a star ingredient in WILDE hair products by Oscar, delivers potent antioxidants to protect hair from environmental damage. Its anti-inflammatory properties soothe the scalp, reducing irritation and promoting a healthy hair environment. Rich in vitamins C and E, it strengthens hair, enhances shine, and supports growth. Experience revitalised, resilient hair with WILDE’s Mountain Pepper Berry-infused formulas.

Tea Tree oil: Discover refreshed, healthy hair with WILDE’s Tea Tree-infused formulas a key ingredient in WILDE hair products by Oscar, offers powerful antimicrobial and antifungal properties to cleanse and soothe the scalp. It helps combat dandruff, itchiness, and irritation, promoting a balanced scalp environment. Rich in natural compounds, it strengthens hair and enhances shine without build up.

Davidson Plum: a vibrant ingredient in WILDE hair products by Oscar, is packed with antioxidants to protect hair from environmental stress and damage. Its natural anti-inflammatory properties soothe the scalp, reducing irritation and promoting healthy hair growth. Rich in vitamin C, it strengthens hair follicles and boosts shine for a radiant look. Elevate your haircare routine with WILDE’s Davidson Plum-infused formulas.

These ingredients aren't just added we combine them with cutting-edge science; we ensure WILDE delivers salon-quality performance that's kind to your hair and the planet. Our formulas are 100% Australian-made, sustainably sourced, and free from parabens, sulphates, and silicones, embodying the wild, spirit of Australia.

A COMMITMENT TO NATURE AND NURTURE

WILDE is an ode to the land that inspires us. Oscar's passion for regenerative agriculture and supporting Australian farms ensures that every harvest respects and supports biodiversity and local communities. Whether you're battling the elements on a beach day or seeking everyday luxury, our products invite you to let your hair run WILDE embracing nature.

Join us in this journey, where Australia and nature is birthed in every bottle.