Finally nature has combined with science to provide the ultimate hair experience, WILDE. A luxurious line of haircare specifically developed for those living in the harsh Australian environment, WILDE boasts the highest quality of ingredients targeting hair health with immediate results of silky, smooth shine. 

For founder and creator, Oscar Cullinan, this has been a labour of love. With over 30 years of experience as a hairdresser and salon owner tending to millions of heads of hair, Cullinan was always looking for the perfect antidote to not only get, but keep hair healthy and lustrous, especially when out in nature’s aggressors of sun and sea.

It wasn’t until becoming an owner of a large stretch of land near Byron Bay in northern NSW, did the puzzle begin to fit into place. Taking ingredients from his farm and with key ingredient, Hemp Seed, Cullinan began testing the elements. Once harvesting of the Hemp Seed Oil was perfected, along came other natural ingredients such as Kakadu Plum, Wattle Seed and Lemon Myrtle. 

Through this combination of nature’s ingredients and with the aid of science and technology, WILDE was born. Together the ingredients work together to help repair damage, increase hair strength, protect against UV rays and heat, and moisturize dry hair, as well as improve shine and softness. WILDE is an Australian made, vegan and cruelty free line of luxury haircare centred around hemp seed’s restorative elements - the perfect hybrid between nature and science.

Says Oscar, “The regenerative effects WILDE has on hair is nothing short of incredible. For years I have been working on developing the line, but it wasn’t until experimenting with hemp seed oil in hair, that it all came together. It was the silver bullet ingredient I had been looking for.”

To this, he adds, “Wilde is an ode to nature plus nurture. My passion for the land has given me a true understanding for the power of the plant. I have taken this belief in nature and reverse engineered its potential to create something genuinely beautiful. By adding the power of modern science to the organic strength of nature, these treatments provide stunning results and simply, I am incredibly proud.”

Celebrity stylist Oscar Cullinan is famous for his rogue charm, resounding determination and his visionary leadership.


Oscar Cullinan

Twice awarded Australian Hairdresser of the Year, Oscar founded the Oscar Oscar brand in 1989. Operating an empire of prestigious hair salons and creating beautiful hair for thousands of clients, Oscar Cullinan has cemented his position as one of Australia’s leading hairdressing identities.

Oscar’s on-going commitment to producing healthy, lustrous and sexy hair has him being called on regularly for editorial advice by the world’s most glamorous fashion and beauty magazines.

Now celebrating 30 years of the Oscar Oscar brand, Oscar is a powerhouse and business genius.


The perfect blend of nature and science. A luxurious line of haircare innovatively designed to revitalise, transform hair, and protect your hair from the harsh Australian environment.

Taking the ingredients from his farm in Byron Bay, Oscar found that natural elements really are the most beneficial to your hair. Hemp Seed Oil, along with other natural native ingredients such as Kakadu Plum, Wattle Seed, and Lemon Myrtle restore, rejuvenate, and perfect your hair.

WILDE is a unique Australian luxury haircare range that is centered around hemp seed’s restorative elements.