Haircare is the New Skincare: Upgrade Your Routine with Scientifically Proven Ingredients

In recent years, the beauty industry has seen a remarkable shift in focus from skincare to haircare. Gone are the days when haircare merely meant using generic shampoos and conditioners found on supermarket shelves. Today, haircare has evolved into a science-backed discipline, with brands like WILDE leading the charge in providing products enriched with scientifically proven ingredients combined with locally sourced botanical ingredients. This paradigm shift has given rise to the concept that "Haircare is the new Skincare," highlighting the importance of nurturing and nourishing our hair just as meticulously as we do our skin.

The Science Behind Haircare:

Hair, much like skin, is a complex and intricate part of our body. Both are made up of proteins, require proper hydration, and can be affected by environmental factors and aging. The recent surge in haircare research has shed light on the vital role that scientifically proven ingredients play in maintaining healthy, vibrant hair. Just as we carefully select serums and moisturisers for our skin, choosing the right haircare products with effective ingredients is crucial for achieving optimal hair health.

WILDE: A Pioneer in Scientific Haircare:

Leading the way in the haircare revolution is the brand WILDE. With a commitment to innovation and research, WILDE has harnessed the power of scientifically proven ingredients to create a range of products that go beyond ordinary shampoos and conditioners. By incorporating cutting-edge technologies and natural extracts, WILDE has demonstrated how haircare can be elevated to a science-backed ritual.

Key Scientific Ingredients for Hair Health:

1. Biotin: Known as the "beauty vitamin," biotin is a B-vitamin that promotes hair growth and strengthens hair follicles, reducing breakage and hair loss.

2. Keratin: The building block of hair, keratin is a protein that enhances hair's elasticity, structure, and overall resilience.

3. Provitamin B5: Also known as panthenol, provitamin B5 adds moisture, shine, and thickness to hair strands, making them more manageable and vibrant.

4. Hemp Seed Oil: Packed with antioxidants and essential fatty acids, hemp seed oil nourishes and hydrates hair, reducing frizz and promoting a glossy finish.

5. Collagen: Often associated with skin health, collagen also benefits hair by improving hair's texture, strength, and growth.

Why Haircare Matters:

The analogy between haircare and skincare is not just superficial; it extends to the emotional and psychological aspects of self-care. Well-maintained, lustrous hair can boost confidence, enhance self-esteem, and contribute to an overall sense of well-being. Just as a clear complexion can make us feel radiant and youthful, healthy hair can have a similar transformative effect.

So What Does This Mean?

In the era of "Haircare is the new Skincare," the days of settling for generic supermarket shampoos are over. The rise of scientifically proven ingredients in haircare products, exemplified by brands like WILDE, underscores the significance of a meticulous haircare routine. As we continue to invest time and effort in nurturing our skin, it's time to extend the same level of care and attention to our hair. By incorporating proven ingredients into our haircare regimen, we can unlock the secret to vibrant, resilient, and beautiful hair that complements our glowing skin.

WILDE available at all Oscar Oscar Salons or online at

The perfect blend of nature and science. A luxurious line of haircare innovatively designed to revitalize, transform, and protect your hair from the harsh environment.