WILDE’s Volumising & Thickening Tonic: A Finalist in the AHIA and AHFA Awards, Revolutionising Hair Care with Natural Innovation

WILDE.hair’s Volumising & Thickening Tonic has achieved a significant milestone by being announced as a finalist in two of Australia’s most prestigious industry awards: the Australian Hair Industry Awards (AHIA) and the Australian Hair Fashion Awards (AHFA). This recognition underlines not only the product’s veracity but also its growing consumer demand and impact on the hair care market.

Oscar Cullinan, the visionary founder of WILDE and Oscar Oscar Salons, created this tonic with the goal of offering a transformative solution for clients seeking volume and thickness. “I wanted to create a product that wasn’t just another styling aid, but something that addressed the root of the issue—literally. By focusing on scalp health and using nature’s most potent ingredients, we’ve developed a formula that truly builds body and texture in hair,” Cullinan explained.

The WILDE Volumising & Thickening Tonic has become a customer favorite, praised for its ability to deliver substantial volume and thickness without compromising hair health. As Oscar highlights, this recognition is especially meaningful: "Being acknowledged by both the AHIA and AHFA is a testament to the product’s innovation and effectiveness. It validates our commitment to combining the best of nature and science to deliver exceptional results.”

A Blend of Science and Nature

WILDE.hair’s Volumising & Thickening Tonic stands apart in a competitive landscape with its unique combination of science-backed and organic ingredients. The formula, which is 88% organic, incorporates key ingredients such as Organic Waratah Flower and Hemp Seed Extract—both crucial in promoting healthier, thicker hair.

• Organic Waratah Flower: A rare botanical native to Australia, this flower is rich in anthocyanins, pigments that enhance microcirculation in the scalp, providing nourishment that promotes the appearance of thicker hair growth.
• Hemp Seed Extract: Known for its high concentration of essential fatty acids, particularly Linoleic Acid, Hemp Seed Extract nourishes the scalp and regulates sebum production, providing an optimal environment for hair growth.

By leveraging these ingredients, the tonic not only offers immediate volumising results but also contributes to long-term hair health by addressing common scalp issues that can lead to thinning.

Lightweight Yet Potent

One of the most notable aspects of the WILDE Volumising & Thickening Tonic is its weightless formula, which delivers exceptional volume at the roots without weighing down the hair. This is achieved through the use of advanced film-forming ingredients like Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, which coat hair strands for maximum lift while maintaining a soft, natural feel.

Moreover, the inclusion of Aloe Vera Leaf Juice and Panthenol ensures that the hair receives essential moisture without sacrificing volume. This careful balance between hydration and lift sets the WILDE tonic apart from competitors, which often struggle to provide volume without creating a greasy or heavy look.

Consumer Demand and Industry Recognition

Since its launch, WILDE’s Volumising & Thickening Tonic has gained a loyal following among consumers who value not only the product's performance but also its clean, eco-friendly formulation. The growing demand for the tonic reflects a broader trend in the industry: consumers are increasingly seeking products that marry natural ingredients with high-performance results.

This dual nomination at both the AHIA and AHFA underscores the industry’s recognition of the tonic's groundbreaking approach. The AHIA, known for celebrating business excellence in the hair industry, and the AHFA, which focuses on creative and technical innovation, are two of the most coveted accolades in Australia’s haircare landscape.

As WILDE continues to make strides in the industry, the Volumising & Thickening Tonic serves as a shining example of the brand’s dedication to cutting-edge solutions that are as effective as they are sustainable.

The Road Ahead

For Oscar Cullinan and his team, this recognition is not only a proud moment but also an opportunity to build on their success. “We are incredibly honored to be recognised by such prestigious awards. It fuels our passion to continue innovating and pushing the boundaries of what’s possible in hair care,” Cullinan shared.

As WILDE.hair’s Volumising & Thickening Tonic continues to garner both industry accolades and consumer loyalty, its future looks bright. With its focus on harnessing the power of nature, supported by rigorous scientific research, WILDE is poised to remain a trailblazer in the Australian hair care market for years to come.

In an industry that values creativity, innovation, and results, WILDE Volumising & Thickening Tonic has proven itself a true game-changer—one that delivers on its promise of thicker, healthier hair with unmatched volume.