In recent years, the world of hair care has witnessed a remarkable shift towards understanding the science behind hair damage and repair. With the advent of bond-building technology, hair care products have reached new heights in their ability to restore and strengthen damaged hair. At WILDE we stand at the forefront of this revolutionary movement, with our range of Shampoos, Conditioners, and Treatment Masques that serve as next-generation natural bond builders for all hair types.
Understanding Bond Builders
Before delving into the wonders of WILDE's products, it's essential to grasp the concept of bond builders. These innovative formulas have been designed to work on a molecular level, rebuilding the weakened bonds within the hair strands caused by various factors such as heat styling, chemical treatments, and environmental damage. By repairing these bonds, the hair's protein structure is strengthened, resulting in healthier, more resilient hair.
Key ingredients in bond builders often include small, organic acids like malic, maleic, and citric acid. These acids play a pivotal role in creating ionic and electrostatic linkages, which enhance the hair's overall structural integrity. Additionally, lipids such as cetyl alcohol and stearyl alcohol are commonly utilized to reconstruct broken bonds due to heat damage. By holding the hair fibers together and restoring their compactness, these lipids aid in increasing the hair's ability to bounce back after stress.
WILDE's Cutting-Edge Formulas
One of WILDE's standout products, Protein Revival Treatment Masque, contains a carefully curated formula to ensure maximum effectiveness. Key ingredients include Cetearyl Alcohol, Cyclopentasiloxane, and Dimethiconol, all of which work together to deeply nourish and strengthen your hair. Additionally, Amodimethicone and Trideceth-12 aid in enhancing manageability and taming frizz, while Cetrimonium Chloride helps to condition and smoothen your tresses.
Another star in WILDE's collection is our Moisture Restore Masque. This masque has been expertly formulated with lipids, making it an ideal solution for individuals who frequently subject their hair to heat styling. By incorporating this masque into their hair care routine, users can enjoy the benefits of nourished, fortified hair that withstands the damaging effects of heat styling.
The Complete WILDE Experience
To cater to the diverse needs of various hair types, WILDE has crafted a comprehensive range of products that, when used together, deliver a synergistic effect for optimal results. The collection includes a Shampoo, Conditioner, Leave-In Treatment, and the aforementioned mask—all aimed at rebuilding damaged disulfide bonds and revitalising hair from within.
Choosing the Right Bond-Building Products
Cosmetic chemists emphasis the importance of selecting the right bond-building hair care products. By looking for ingredients such as cystine bis-pg-propyl, silanetriol, or lysine carboxymethyl cysteinate, as these are indicators of functional bond builders. Ingredients like starch, honey, and ceramide, though beneficial in their own right, may not contribute significantly to the process of rebuilding hair bonds.
In conclusion, WILDE's range of Shampoo's, Conditioners, and Treatment Masques have ushered in a new era of hair care with their next-generation natural bond builders. By harnessing the power of cutting-edge technology and utilising key ingredients such as organic acids and lipids, WILDE has set a new standard for hair repair and restoration. With their comprehensive collection designed for all hair types, customers can experience the transformative effects of stronger, healthier, and more resilient hair. Embrace the future of hair care with WILDE and say hello to luscious locks once again.
WILDE available at all Oscar Oscar Salons and online at wilde.hair.